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Showing posts with the label April fool's

My Buddy and Me

Warning -- Satire -- April Fools Post I have a sheepish confession to make: until recently, I had a tapeworm, and that's why I'm lean. In 2006, I took a trip to Mexico with a few friends.  We often traveled through rural areas, and of course sampled the local cuisine wherever we went.  In many parts of Mexico, pork is an important food.  Some of it may have been a bit undercooked. At the time, my interest in food and health was growing, and I was making many changes to my diet.  I was glad to see the chubbiness around my neck and waist begin to disappear.  The diet was working!  Or so I thought... Read more »

New Position with Nestlé

Warning -- Satire -- April Fool's Post I'm happy to announce that I've accepted a Product Research and Development position with Nestlé Foods.  Nestlé is known for its skillful application of 'neuromarketing'-- using neuroscience to enhance product development and sales-- and the company recruited me for my background in neuroscience and food reward. As Whole Health Source readers know well, food reward has a major impact on food selection and consumption, and therefore it has huge potential as a product development strategy.  Although product development by the food industry has always relied to some extent on a basic understanding of food reward, corporations still lag far behind the cutting edge of food reward research, and they are therefore missing out on a major opportunity to drive repeat purchase and consumption behavior and increase total sale volume.  I plan to leverage science-corporate synergy to develop food product solutions that people LOVE*. Even mor...

Are Animal Crackers Paleo?

Warning -- Satire -- April Fool's Post Every child loves animal crackers, those sweet and crunchy animal-shaped biscuits.  But are they compatible with a Paleo diet?  Some people might think they already know the answer, but consider this: our ancestors evolved on the African savanna, eating the plants and animals found there.  Inside each box of animal crackers is an assortment of tiny savanna creatures such as giraffes and elephants. To get to the bottom of this, I interviewed Robert Pearson, CEO of Animal Cracker Products Inc., who explained to me how these crackers are made. Read more »